How the fashion industry is shifting gear. For decades, the fashion industry flaunted its reputation for excess, but not so much the hidden exploitation. Now with the rise of social consciousness and consumer desire to minimise carbon footprints and track where and how products are made, the fashion industry is stepping into the 21st century. The result? A new wave of Australian brands offering stylish, ethical and sustainable fashion.
When London’s advertising whizkid, Ajaz Ahmed, coined the phrase “the best advertising, isn’t advertising”, he was onto something.
It’s not Easter without chocolate, but after the third attempt on the giant Kinder egg, you may be hiding the rest of your haul – the ‘out of sight, out of mind’ advantage.