Drive Thru Momentum Going Strong In Brisbane

DRIVE THRU MOMENTUM GOING STRONG IN BRISBANE

Zarraffa’s Coffee is pushing ahead in their expansion plans for the acquisition of key drive thru sites with the latest opportunity opening up in Arana Hills, in south Brisbane, this week.

The closure of the popular Kmart Arana Hills store has made way for a new convenient location within the suburb, situated adjacent Grovely train station, at 161 Dawson Parade.

Zarraffa’s CEO, Kenton Campbell, said the company has been looking to transition stores from shopping centre locations, with increasingly higher rents, to more accessible locations with both in-store dining and drive thru options for customers.

“Arana Hills is the perfect example of our franchisees growing with the business. We provided them with an alternate location to grow their business, which enabled a move to our drive thru model and the opportunity for additional growth”, said Mr Campbell.

“Instore growth, as opposed to increasing the number of stores, is important to the business right now and a key part of this plan means relocating traditional stores to higher traffic sites.”

Mr Campbell said the company was on track to open at least another ten stores over the next 24 months with a number of those relocations of existing store and are working with their franchisees to assess their plans for growth to marry up expansion plans with their goals.

“We are highly saturated in our store footprints in south-east Queensland but have many opportunities opening up in regional Queensland, New South Wales and Western Australia. It’s about being smart about our expansion, ensuring we are keeping our customers’ expectations top of mind.”

Owners of both Arana Hills stores, Ekant and Kanan Patel, said the new Grovely location is ideal to cater to daily commuters both in their car and using public transport.

“It was an easy choice to make the move, knowing we are so close to our other store site and better able to provide convenient coffee to our local customers”, said Mr Patel.

“We have been operating in the area now for the past seven years and know how busy our customers are in the day so a drive thru will be a big asset in serving great coffee on the go.”

Zarraffa’s Coffee Grovely (drive thru) is located at 161 Dawson Pde, Keperra

Opening hours:       5am – 10pm, seven days a week



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